Digital identity + Website design for a digital healthcare startup
Encuéntrate is a peruvian startup looking to provide a much needed service in the sector of digital mental health: Bringing professionals and people in need of counseling together.
The identity and name solve the issue of looking professional and serious to generate confidence, while also feeling friendly and approachable enough to communicate openness.
• Brand Identity
• UX/UI Design (User flow, Personas, User Journey, User interviews, Information Architecture, Card Sorting, Illustrating design ideas using storyboards, process flows, User Testing, creation of prototypes (Low and high fidelity).
For Encuéntrate, we wanted to develop a clear, friendly and trustworthy digital identity for patients and psychologists.
The aim was to create a simple platform that would allow patients to find the most suitable psychologist for their needs.
That is why the page was structured in a consistent landing page. Through a questionnaire, patients are allowed to find a psychologist and schedule an appointment in 5 steps. Quickly and easily.